Overview

College students, often living in groups of 4-8, find it difficult to stay on top of chores, bills, and events. They manage these responsibilities across an average of 3.2 platforms. Casa simplifies living by centralizing social, financial, and routine responsibilities to ease the burdens of shared living.

My Role

I headed market research, UX research, UI design, and product road mapping.

Challenge

How can we address numerous pain-points without overcrowding our app?

Discovery

Roommate conflict stems from issues of cleanliness 72% of the time.

Technology is ubiquitously used among our target demo for housing needs.

Number of roommates has a direct correlation with frequency of issues.

Our Solution

Build preventative tools for the 3 most common fight-starters among our demo

User Testing

A/B Tests, click tests, and survey methodology helped us simplify, address gaps, and improve confusing features.

Results

Our product launch garnered over 7000 organic impressions without promotion. Our final user surveys indicated a 93% high-approval rate.